Brand Spotlight: Tuck Shop
Sometimes, the end of one chapter is just the beginning of another—and that’s exactly how Sarah Michler and Caroline Witmer's journey to creating Tuck Shop began. After their beloved Nantucket chocolate shop closed its doors, the two friends decided to turn a shared dream into a thriving business of their own. What started as a passion for artisanal treats and nostalgic flavors soon blossomed into Tuck Shop, a destination for everything sweet, creative, and crafted with care.
In this exclusive interview with Classic Six, we chat with Sarah and Caroline about how they transformed their favorite chocolate shop’s closure into the opportunity to create their dream jobs. From navigating the highs and lows of entrepreneurship to building a brand that reflects their personal passions, Sarah and Caroline share the inspiring story behind Tuck Shop and what keeps them excited to wake up every day and get to work.
When and where was the brand founded?
The brand was founded in 2023. We are based in New York, but our initial inspiration was drawn from the island of Nantucket.
What was the catalyst in starting the brand?
The quick answer is we're chocolate obsessed, and longed to create a giftable product to capture and celebrate life's treasured moments.
What is the dream for the brand in the next 5 years?
To continue to create product that brings joy - we have all sorts of ideas up our sleeves!
Do you have a favorite collection or piece to date?
Our first print which was inspired by Nantucket.
What’s your favorite thing in your closet right now?
A great jacket.
What’s the best piece of advice you’ve ever received?
To just keep going.
Is there one unforgettable defining time in your career that changed you?
When I finally allowed myself to pursue what i wanted!
Who is your style icon?
Jackie Kennedy
If you could be from any other decade (or era), which would it be?
60s
Who would play you in the movie of your life?
Meryl Streep
What does the word “Classic” mean to you?
Timeless
QUICKFIRE
Dark chocolate or milk chocolate:
Impossible to choose!
Coffee or Tea:
Coffee
Favorite Classic Movie:
Anything Nora Ephron
Never without:
Chapstick, a list of to do's, and likely chocolate
BLANK is the new BLANK:
Going to bed is the new late night
Color you couldn’t live without:
Pale pink
Your favorite accessory:
Gloves
Your favorite wardrobe piece:
Dresses that can be worn day-to-night
Favorite city:
New York!
Last trip you were on:
Quick trip to Miami with my mom and sister
Last book you read:
The Motherload by Sarah Hoover
Favorite Restaurant:
L'Artusi...always down for a pasta date
Hotel you’re dreaming of:
Hotel Lutetia in Paris
Fashion will always:
Inspire
Art can:
Transport
If you were a color it would be:
Cerulean
If you were a texture it would be:
Wicker
I’m a firm believer in:
- Things will work out - keep patience and stay optimistic
- Laughter cures all
I’m deeply grateful for:
My family and friends
The world needs more:
Positivity!
If you had to pick one Classic Six piece, what would it be?
Katherine double breasted blazer
